Which Review Sites Do Car Shoppers & Owners Prefer?

Car Review SitesColonial is committed to providing you with superior service, whether you’re visiting us to purchase a vehicle or to keep one running smoothly. Over the past year, we’ve paid particularly close attention to the reviews that our customers left across the web, and it’s given us loads of invaluable feedback.

And since our dealerships sell and service a variety of different brands, we began to wonder which review sites were most popular among customers of the different automakers.  Read on to find out which review sites car shoppers and owners prefer, and leave us a comment if your own preference corresponds with our customers’ or not.

The Review Sites

There are a huge number of sites where customers can go to review businesses nowadays, and it’s no different for car dealerships. But for this informal report, we’re focusing only on the number of reviews placed at the following 6 sites:

  • Google Places
  • Yelp
  • Yahoo! Local
  • Citysearch
  • Superpages
  • Edmunds.com

The Results

With 12 car brands across its dealerships, Colonial is one of the largest dealer groups in New England. So we’re able to provide review information on a range of different automakers.

For each brand of vehicle we sell, we’ve ordered the review sites from most popular to least popular:

  • Chevrolet
    1. Google Chevy Logo
    2. Superpages
    3. Yahoo
    4. Yelp
    5. Edmunds
    6. Citysearch
  • VW
    1. Yelp VW Logo
    2. Google
    3. Yahoo
    4. Citysearch
    5. Superpages-Edmunds (tie)
  • Subaru
    1. Yelp  Subaru Logo
    2. Google
    3. Yahoo
    4. Citysearch-Edmunds-Superpages (3-way tie)
  • Mazda
    1. Google Mazda Logo
    2. Yelp
    3. Yahoo
    4. Citysearch
    5. Superpages
    6. Edmunds
  • Buick GMC
    1. Yelp Buick LogoGMC Logo
    2. Google
    3. Superpages
    4. Citysearch
    5. Yahoo
    6. Edmunds
  • Ford
    1. Google Ford Logo
    2. Superpages
    3. Edmunds
    4. Yelp
    5. Yahoo-Citysearch (tie)
  • Nissan
    1. Yelp Nissan Logo
    2. Google
    3. Yahoo
    4. Edmunds
    5. Citysearch-Superpages (tie)
  • Chrysler Jeep Dodge
    1. Google Jeep Logo
    2. Yelp
    3. Yahoo
    4. Superpages
    5. Citysearch-Edmunds (tie)
  • Honda
    1. GoogleHonda Logo
    2. Yelp
    3. Yahoo-Superpages (tie)
    4. Citysearch-Edmunds (tie)

Analysis & Insights

Because this is such an informal report, it’s hard to delve too deeply into specifics and draw any firm conclusions. For example, just because someone buys a car from a Volkswagen dealership and writes a review doesn’t necessarily mean the person actually bought a VW – they could drive away in a used car from any brand, yet still get counted as a Volkswagen driver in this blog post’s study.

Also, for doesn’t greater accuracy, future reports might differentiate between sales and service reviews. Right now, this report is concerned only with the total number of reviews – separating car shoppers and service customers might show that shoppers as a whole prefer Yelp, while service customers stick to Google Places. And breaking up Chrysler, Jeep and Dodge customers to study each brand’s

Are you a Volkswagen driver who also reviews mostly on Yelp as opposed to Google? Or maybe you work at a dealership and have your own insights to share? Leave us a comment and let us know what you think of our informal study!

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